Welcome to Detroit!

Detroit is the city people are talking about—in a good way. Our story as the comeback city has been well documented over the past few years, as a growing number of innovative tech startups and small business owners transform the Motor City’s image into a hotbed for young talent with entrepreneurial grit across all industries. Detroit’s entrepreneurial ecosystem is indeed alive and well — but what makes our area so unique is that we are not only home to the thinkers, but also the makers. It started with Henry Ford’s Model T and Michigan has never looked back.

Manufacturing is in our DNA. And this unique combination of brains and muscle is what sets us apart from places like Silicon Valley, and what will ultimately help drive Detroit, and the entire state of Michigan, forward during a time of great technological change known as Industry 4.0.


Integr8 will be held at Detroit’s TCF Center (formerly Cobo Center), a world-class convention center and home to the North American International Auto Show, among other leading conferences and conventions throughout the year. In 2015, after a $279 million renovation, TCF Center features 723,000 square feet of exhibit hall space and 623,000 square feet of contiguous exhibit space.

TCF Center
(formerly Cobo Center)
1 Washington Blvd.
Detroit, MI 48234


Currently, TCF Center has 2,246 parking spaces available for a fee on a first come first serve basis at the TCF Roof Deck, Washington Blvd., and in the TCF Center Congress Street Garage. TCF Center is not responsible for items left in vehicles parked in TCF Center garages. For more information, visit tcfcenterdetroit.com.

TCF Roof Deck
The TCF Roof Deck is located at the corner of Congress and Third Streets on the roof of TCF Center. It features 1,200 uncovered parking spaces, and provides easy access to TCF Center. The TCF Roof Deck is open Monday-Friday from 6a.m. – 11 p.m.; hours will vary for weekends and events.

TCF Center Washington Boulevard Garage
The Washington Boulevard garage is conveniently located at the corner of Larned St. and Washington Blvd., underneath TCF Center. This garage features 640 covered parking spaces on two levels. The garage is open Monday-Friday from 6 am. – 10 p.m.; hours will vary for weekends and events.

Sustainable Transportation

Downtown Detroit is a rare jewel of the Midwest and exciting to discover. We encourage visitors to take full advantage of the culture, history and attractions in “the D” during their stay.

The People Mover
The People Mover, with a station on the 4th floor of TCF Center, has 13 stops at the most enjoyable parts of the downtown area. At just $.75 a ride, it pays to plan your excursion. To learn more, click here.

The Q-Line
The Q-Line connects downtown to the creative culture and boutique commerce of Midtown, enriching the ‪TCF Center visitor experience like never before. Museums, universities, tech campus, research institutes, automotive centers, sports, music, cross cultural dining and more that is distinctly Detroit. To learn more, click here.


Downtown Detroit has a wide range of hotel accommodations to suit every need.

Courtyard Marriott Downtown Detroit
333 East Jefferson Ave.
Detroit, MI 48226
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The Courtyard by Marriott Detroit Downtown features one of the largest guest rooms in downtown Detroit and offers complimentary high-speed wireless Internet, 37-inch flat panel TVs, and connectivity panels in each room. The People Mover connects the hotel to Cobo Center and other local attractions including Ford Field, Comerica Park, and Greektown Casino, all which are within one half-mile of the property.

Atheneum Suites
1000 Brush
Detroit, MI 48226
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Located in the heart of Greektown, the Atheneum Suite Hotel offers an intoxicating blend of atmospheres from distinct regions of the world. Paintings of Greek mythological figures welcome you as they gaze down on the striking marble lobby, the sights and pulse of Detroit beckon just outside the front door. Each well-appointed suite features traditional décor with Modern Greek flair, fantastic city views and our signature oversized marble bathrooms with deep soaking tubs or whirlpools.

Crowne Plaza Detroit Downtown Riverfront
2 Washington Blvd
Detroit, MI 48226
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The Crowne Plaza Pontchartrain Detroit sits on the historic site of Fort Pontchartrain, adjacent to Cobo Center and centrally located in the Financial District. With close proximity to the Detroit People Mover and QLINE transportation systems, guests can easily enjoy year-round events and entertainment. Services include complimentary Wi-Fi, an indoor pool, and 24-hour Fitness Center. Urban Cellars, a full-service restaurant and bar, is open daily and serves modern, American cuisine. Each of 367 guest rooms and suites are equipped with Keurig Coffee Makers, a mini-refrigerator, and views of the city or Detroit River.


Before or after the Industry 4.0 Conference, spend some time in the city! Detroit is filled with many attractions, restaurants and shopping centers. Read below about some of the places you should consider visiting.

Ford Rouge Factory Tour
20900 Oakwood Blvd, Dearborn, MI 48124
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Have you ever wondered the steps it takes to make the Ford F-150 truck? Say no more and tour the Ford Rouge Factory! Completely reimagined, the factory has undergone a sweeping transformation to become a model of 21st-century sustainable design and showcases how community, business and the environment can thrive together in a single environment. Start to finish, the Ford Rouge Factory Tour offers awe-inspiring encounters with America’s celebrated manufacturing past, present, and future. You don’t want to miss this opportunity!

The Ford Piquette Avenue Plant
461 Piquette Avenue, Detroit Michigan 48202
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As the birthplace of the Ford Model T car, the Ford Piquette Avenue Plant is recognized as one of the most significant automotive heritage sites in the world. Open year round as a museum and education center, the plant provides special programs and events for people all over the world. Visit this unique plant and learn about the automotive history and innovation in Detroit.

Shinola Factory Tours
485 W Milwaukee St, Detroit, MI 48202
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Shinola is a luxury design brand with an unwavering commitment to crafting products that are built to last—from timepieces to leather goods, jewelry to audio. Founded in 2011, they operate an in-house watch and leather factory on the fifth floor of the historic Argonaut Building, where a team of artisans hand assembles luxury timepieces and crafts premium leather straps. Take a virtual reality tour of Shinola’s factory through the lens of Co-Directors Andrew Wilson and Luke Wilson or schedule an in-person factory tour, by contacting shinolatours@shinola.com.

Sanders Chocolate Factory Tour
23770 Hall Road, Clinton Township, MI 48036
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Sanders was founded in 1875 when Fred Sanders Schmidt opened his first Sanders candy shop in Detroit. Today, Sanders has grown into a nationally recognized producer of premium confections, artisanal chocolates, baked goods, dessert toppings and ice cream. Guided tours of their Hall Road factory are free and include a video presentation, factory observation walkway, free chocolate samples, and a visit to their Chocolate & Ice Cream Shoppe.

Pewabic Pottery Tour
10125 East Jefferson Ave. Detroit, MI 48214
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Pewabic is a National Historic Landmark pottery founded in Detroit in 1903. Today it continues to be an architectural tile studio and educational space that remains a vibrant cultural destination attracting visitors from around the world. See where the clay is made, tiles are pressed and glazed, and the kilns where pieces are fired. Explore the museum and exhibition space to see historic Pewabic ceramics and contemporary ceramic art.

Detroit Experience Factory
440 Burroughs St. #332, Detroit, MI 48202
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What better way to connect with Detroit than a good, old fashion city tour? The Detroit Experience Factory has taken over 100,000 sightseers to see the roots of Detroit since 2006. Your tour guide will provide storytelling, resources and interactive experiences to help you learn about the city.

GM Renaissance Center
100 GM Renaissance Center, Detroit, MI 48243
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Visit Detroit’s most iconic skyscraper that serves as the global headquarters for General Motors. This 73-story tower is not like any other. Complementary tours are offered Monday-Friday at noon and 2pm and take visitors through the automaker’s showroom, highlighting vintage, new and concept vehicles. The grand finale is a glass elevator ride to the 72nd floor of the Detroit Marriott Hotel.

Detroit Institute of Arts
5200 Woodward Ave., Detroit, MI 48202
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From ancient to modern times, the Detroit Institute of Arts offers over 100 galleries to observe and is home to Diego Rivera’s Detroit Industry Murals, a tribute to the city’s manufacturing base and labor force of the 1930s. Browse through the collection of art and find out what else is happening at the DIA. If you are a resident of Wayne, Oakland or Macomb county, you receive free, unlimited general museum admission to the DIA!

Detroit Historical Museum
5401 Woodward Ave., Detroit, MI 48202
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Cobblestone streets, 19th century stores, an auto assembly line, toy trains and a fur trading post from the 1700s are only a few of the wonder’s visitors see at the Detroit Historical Museum. Signature Exhibitions include the Gallery of Innovation, Detroit: The Arsenal of Democracy, America’s Motor City and Frontiers to Factories: Detroiters at Work, 1701-1901.

Henry Ford Museum of American Innovation
20900 Oakwood Blvd, Dearborn, MI 48124
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Looking to get inspired? Visit the Henry Ford Museum of American Innovation and learn about past innovations that has shaped the world we live in today. Board the bus where Rosa Park took a stand, get close to presidential vehicles, and fly around with the Wright brothers. There is so much to see and interact with. Explore artifacts, documents, culture and more at one museum.

Greenfield Village
20900 Oakwood Blvd, Dearborn, MI 48124
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Discover 80 acres of can-do spirit when you enter Greenfield Village. This area is full of historic achievements and events since the 1800s. While visiting Greenfield Village, cruise in a Model T, visit Thomas Edison’s lab and order food from an 1830s menu. There is plenty to do for all ages to enjoy. Learn about the historic district and create lifelong memories at Greenfield Village.