Welcome to Detroit!

Detroit is the city people are talking about—in a good way. Our story as the comeback city has been well documented over the past few years, as a growing number of innovative tech startups and small business owners transform the Motor City’s image into a hotbed for young talent with entrepreneurial grit across all industries. Detroit’s entrepreneurial ecosystem is indeed alive and well — but what makes our area so unique is that we are not only home to the thinkers, but also the makers. It started with Henry Ford’s Model T and Michigan has never looked back.

Manufacturing is in our DNA. And this unique combination of brains and muscle is what sets us apart from places like Silicon Valley, and what will ultimately help drive Detroit, and the entire state of Michigan, forward during a time of great technological change known as Industry 4.0.


Integr8 will be held at Detroit’s Cobo Center, a world-class convention center and home to the North American International Auto Show, among other leading conferences and conventions throughout the year. In 2015, after a $279 million renovation, Cobo Center features 723,000 square feet of exhibit hall space and 623,000 square feet of contiguous exhibit space.

COBO Center
1 Washington Blvd.
Detroit, MI 48234


Currently, Cobo Center has 2,246 parking spaces available for a fee on a first come first serve basis at the Cobo Roof Deck, Washington Blvd., and in the Cobo Center Congress Street Garage. Cobo Center is not responsible for items left in vehicles parked in Cobo Center garages. For more information, visit cobocenter.com.

Cobo Roof Deck
The Cobo Roof Deck is located at the corner of Congress and Third Streets on the roof of Cobo Center. It features 1,200 uncovered parking spaces, and provides easy access to Cobo Center. The Cobo Roof Deck is open Monday-Friday from 6a.m. – 11 p.m.; hours will vary for weekends and events.

Cobo Center Washington Boulevard Garage
The Washington Boulevard garage is conveniently located at the corner of Larned St. and Washington Blvd., underneath Cobo Center. This garage features 640 covered parking spaces on two levels. The garage is open Monday-Friday from 6 am. – 10 p.m.; hours will vary for weekends and events.

Sustainable Transportation

Downtown Detroit is a rare jewel of the Midwest and exciting to discover. We encourage visitors to take full advantage of the culture, history and attractions in “the D” during their stay.

The People Mover
The People Mover, with a station on the 4th floor of Cobo Center, has 13 stops at the most enjoyable parts of the downtown area. At just $.75 a ride, it pays to plan your excursion. To learn more, click here.

The Q-Line
The Q-Line connects downtown to the creative culture and boutique commerce of Midtown, enriching the ‪Cobo Center visitor experience like never before. Museums, universities, tech campus, research institutes, automotive centers, sports, music, cross cultural dining and more that is distinctly Detroit. To learn more, click here.


Integr8 attendees and guests wishing to stay downtown the night before the conference, Nov. 5, can reserve a room in the Automation Alley block at a discounted rate of $149 at the Courtyard Marriott Downtown Detroit. Please click here and reserve by Oct. 15 to receive the discount.

Courtyard Marriott Downtown Detroit
333 East Jefferson Ave.
Detroit, MI 48226