The Comeback City

Detroit is the city people are talking about—in a good way. Our story as the comeback city has been well documented over the past few years, as a growing number of innovative tech startups and small business owners transform the Motor City’s image into a hotbed for young talent with entrepreneurial grit across all industries. Detroit’s entrepreneurial ecosystem is indeed alive and well — but what makes our area so unique is that we are not only home to the thinkers, but also the makers. It started with Henry Ford’s Model T and Michigan has never looked back.

Manufacturing is in our DNA. And this unique combination of brains and muscle is what sets us apart from places like Silicon Valley, and what will ultimately help drive Detroit, and the entire state of Michigan, forward during a time of great technological change known as Industry 4.0.


Before or after the Industry 4.0 Conference, spend some time in the city! Detroit is home to many inspiring attractions that provide unique experiences.  From state-of-the-art factory tours to historical museums, Detroit has a place for everyone.

Ford Rouge Factory Tour
20900 Oakwood Blvd, Dearborn, MI 48124
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Have you ever wondered the steps it takes to make the Ford F-150 truck? Say no more and tour the Ford Rouge Factory! Completely reimagined, the factory has undergone a sweeping transformation to become a model of 21st-century sustainable design and showcases how community, business and the environment can thrive together in a single environment. Start to finish, the Ford Rouge Factory Tour offers awe-inspiring encounters with America’s celebrated manufacturing past, present, and future. You don’t want to miss this opportunity!

The Ford Piquette Avenue Plant
461 Piquette Avenue, Detroit Michigan 48202
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As the birthplace of the Ford Model T car, the Ford Piquette Avenue Plant is recognized as one of the most significant automotive heritage sites in the world. Open year round as a museum and education center, the plant provides special programs and events for people all over the world. Visit this unique plant and learn about the automotive history and innovation in Detroit.

Shinola Factory Tours
485 W Milwaukee St, Detroit, MI 48202
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Shinola is a luxury design brand with an unwavering commitment to crafting products that are built to last—from timepieces to leather goods, jewelry to audio. Founded in 2011, they operate an in-house watch and leather factory on the fifth floor of the historic Argonaut Building, where a team of artisans hand assembles luxury timepieces and crafts premium leather straps. Take a virtual reality tour of Shinola’s factory through the lens of Co-Directors Andrew Wilson and Luke Wilson or schedule an in-person factory tour, by contacting

Sanders Chocolate Factory Tour
23770 Hall Road, Clinton Township, MI 48036
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Sanders was founded in 1875 when Fred Sanders Schmidt opened his first Sanders candy shop in Detroit. Today, Sanders has grown into a nationally recognized producer of premium confections, artisanal chocolates, baked goods, dessert toppings and ice cream. Guided tours of their Hall Road factory are free and include a video presentation, factory observation walkway, free chocolate samples, and a visit to their Chocolate & Ice Cream Shoppe.

Pewabic Pottery Tour
10125 East Jefferson Ave. Detroit, MI 48214
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Pewabic is a National Historic Landmark pottery founded in Detroit in 1903. Today it continues to be an architectural tile studio and educational space that remains a vibrant cultural destination attracting visitors from around the world. See where the clay is made, tiles are pressed and glazed, and the kilns where pieces are fired. Explore the museum and exhibition space to see historic Pewabic ceramics and contemporary ceramic art.

Detroit Experience Factory
440 Burroughs St. #332, Detroit, MI 48202
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What better way to connect with Detroit than a good, old fashion city tour? The Detroit Experience Factory has taken over 100,000 sightseers to see the roots of Detroit since 2006. Your tour guide will provide storytelling, resources and interactive experiences to help you learn about the city.

GM Renaissance Center
100 GM Renaissance Center, Detroit, MI 48243
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Visit Detroit’s most iconic skyscraper that serves as the global headquarters for General Motors. This 73-story tower is not like any other. Complementary tours are offered Monday-Friday at noon and 2pm and take visitors through the automaker’s showroom, highlighting vintage, new and concept vehicles. The grand finale is a glass elevator ride to the 72nd floor of the Detroit Marriott Hotel.

Detroit Institute of Arts
5200 Woodward Ave., Detroit, MI 48202
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From ancient to modern times, the Detroit Institute of Arts offers over 100 galleries to observe and is home to Diego Rivera’s Detroit Industry Murals, a tribute to the city’s manufacturing base and labor force of the 1930s. Browse through the collection of art and find out what else is happening at the DIA. If you are a resident of Wayne, Oakland or Macomb county, you receive free, unlimited general museum admission to the DIA!

Detroit Historical Museum
5401 Woodward Ave., Detroit, MI 48202
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Cobblestone streets, 19th century stores, an auto assembly line, toy trains and a fur trading post from the 1700s are only a few of the wonder’s visitors see at the Detroit Historical Museum. Signature Exhibitions include the Gallery of Innovation, Detroit: The Arsenal of Democracy, America’s Motor City and Frontiers to Factories: Detroiters at Work, 1701-1901.

Henry Ford Museum of American Innovation
20900 Oakwood Blvd, Dearborn, MI 48124
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Looking to get inspired? Visit the Henry Ford Museum of American Innovation and learn about past innovations that has shaped the world we live in today. Board the bus where Rosa Park took a stand, get close to presidential vehicles, and fly around with the Wright brothers. There is so much to see and interact with. Explore artifacts, documents, culture and more at one museum.

Greenfield Village
20900 Oakwood Blvd, Dearborn, MI 48124
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Discover 80 acres of can-do spirit when you enter Greenfield Village. This area is full of historic achievements and events since the 1800s. While visiting Greenfield Village, cruise in a Model T, visit Thomas Edison’s lab and order food from an 1830s menu. There is plenty to do for all ages to enjoy. Learn about the historic district and create lifelong memories at Greenfield Village.