Partner & Co-Founder
Bala Shetty is the managing partner and co-founder of launch DRIVEN-4, focused on driving competitive advantage by providing strategy, insights, and proven implementation of integrated processes.
Formerly Shetty was Global Information Systems Director at Whirlpool Corporation, where he was responsible for strategy and end to end business process transformation. He was also responsible for the integration of business processes and systems with new acquisitions and joint ventures, project and portfolio management, Manufacturing 2020/Smart Factory within Global Product Development, Global Consumer Design and Advanced Manufacturing. Bala has 22 years of hands on experience in Manufacturing, Engineering/Product Development and Global Information Systems/Operations. He is very passionate about delivering Enterprise PLM solutions covering product development, quality, manufacturing, service, and procurement. Prior to joining Whirlpool, Bala worked for Mercury Marine, where he was a Technical Lead and Solution Architect for Product Lifecycle Management (PLM), CAD, and Manufacturing Systems. Bala was part of the leadership team which founded the Brunswick’s Mercury PLKM Services in 2008.